Nicholas Choremi
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ZOA

 

Fuel Something bigger

ZOA, the energy drink company co-owned by Dwayne “The Rock” Johnson, wanted to do something different from the extreme sports cliches of most energy drinks. So we created a campaign that instead aims to inspire people to reach their full potential, set new goals, and start a movement beyond themselves. We embraced spontaneity, candor, and “Living life in the moment” as key traits to drive this direction to something more recognizable and relatable than your typical energy drink campaign.