Meet Your Ally
The best way to gain trust between someone is to know a little bit about them. So, when Ally Bank wanted to announce a brand new Wealth Management offering we decided the best way introduce the team of wealth managers was for them to divulge their own personal money stories on how they intitially become interested in financial management.
So we created a deck of cards as a direct mail piece where each financial manager had their very own card with their personal story on the back. Stories ranged from realizing their parent’s struggles of managing earnings and debt as first generation immigrants, to learning the fundamentals of saving and managing money from their first job at a dog kennel.
In the end, we made something that was beautiful and interesting that might have otherwise been another direct mail piece thrown by the way side.
