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Nissan | Star Wars

 

The Jedi Learner

Like the Force of the Jedi, Nissan’s ProPilot Assist technology can help guide you through anything on the road. Even if that means navigating through the Imperial Force.

‘Jedi Learner’ was the launch film for the ‘Master The Drive’ campaign platform, which was produced in partnership with Lucasfilm, Industrial Light & Magic and Skywalker Sound, with music by John Williams.

For Star Wars nerd interest: the commercial mirrors the plot of the film, with the master (the dad) becoming a reluctant teacher to the upstart (the daughter). When the nervous girl uses the classic Star Wars line 'I've got a bad feeling about this', her dad calms her down by referencing dialogue from The Last Jedi. The final line of the spot echoes Han Solo's classic line to Luke Skywalker: "Great kid! Now don't get cocky."